AppSumo Review in 2025: Is It Still Worth Your Time and Money?
What Is AppSumo? A Brief Introduction AppSumo isn’t just a deals site—it’s a software discovery goldmine. Founded in 2010 by Noah Kagan, it was created to connect entrepreneurs with affordable tools that help grow online businesses. Fast forward to 2025, AppSumo has transformed into a powerhouse platform that continues to dominate the lifetime software deal market. So, what makes AppSumo so popular after 15 years in the game? At its core, AppSumo is a digital marketplace where tech startups and developers offer their SaaS products at huge discounts—often lifetime access for a one-time payment. For entrepreneurs, freelancers, digital marketers, and small business owners, this can mean MASSIVE savings on tools they’d otherwise pay hundreds (if not thousands) for each year. Whether you’re looking for SEO tools, project management platforms, design software, or AI content generators, AppSumo likely has something for you. And the deals? They're often 90% off the regular price. But ...